Reed Between the Lines How to Get Executive Buy-In for Bold Marketing Ideas (with Adam McQueen & Grayson Ottenbreit, Klue)
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Aug 20, 2025 Join Adam McQueen and Grayson Ottenbreit from Klue as they break down the art of getting executive buy-in for daring marketing ideas. With backgrounds in sports journalism and agency creative direction, they've transformed B2B content into engaging experiences. They discuss the hilariously innovative 'Klueless' mini-film, the necessity of a risk-taking culture in marketing, and how humor can enhance brand messaging. Plus, they dive into their 'Coffee & Compete' initiative, showcasing how storytelling and systematic creativity fuel bold strategies.
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Move Fast From Inspiration To Draft
- Strike while inspiration is hot and quickly move from idea to prototype.
- Brainstorm scenes, draft a script, then show a near-complete version to stakeholders for buy-in.
Pitch Creativity As A Strategic Solution
- Anchor big creative bets to a concrete business need when pitching execs.
- Position Klueless as a conference closer to solve an event programming problem and Katie signed off enthusiastically.
Customers Created Demand During Delay
- After the public premiere delay, customers campaigned internally and asked Klue for the public release.
- That organic demand amplified the drop when Klueless finally released.