63 Jennifer DiMotta - Creating the Customer Experience

The way we shop during the winter holidays and throughout the year continues to evolve. Consumers have many ways to buy from and interact with their favorite stores. Jennifer DiMotta is Vice President, Digital and Omni Channel, for Blue Mercury, a leading luxury beauty retailer. She spends much of her time and attention making sure her customers have a good experience with Blue Mercury, wherever they happen to be, and joins us today to discuss ways Blue Mercury - and other retailers - are connecting with their customers.

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