From Drumming to Downloads: Why ASO Is All About Discipline

In this PocketGamer.biz episode, hosts Peggy Anne Salz and Brian Baglow sit down with Yevhen Tarasenko, App Growth Consultant and ASO expert, to break down why sustainable organic growth is built on discipline, not shortcuts.

Drawing parallels between ASO and drumming in a metal band, Yevhen explains why teams that treat the app store as a live channel and build always-on systems consistently outperform those chasing quick wins.

You’ll learn:

🥁 Why ASO works like keeping time in a band, requiring consistency, structure and pressure-tested fundamentals

📊 How to prove the real value of organic growth by measuring incrementality and establishing clean baselines

🛠️ What studios should prioritise first, from in-app events to custom product pages, even with limited resources

🤖 Where AI and automation can genuinely help today, including speeding up workflows and reducing manual work by up to 40%

🎮 Why product, marketing and creative teams need to play the same song to unlock sustainable ASO performance

00:00 Intro

01:52 New Year's Resolutions for the Audience

02:36 Guest Introduction: Yevhen Tarasenko

04:06 Defining ASO

05:29 Parallels Between Drumming and ASO

06:40 Rule 1: Treat the Store Like a Live Channel

08:30 iOS 26 Update and Smaller Teams

14:27 Rule 2: Building an Always-On System

22:51 Rule 3: Product, Marketing, and Creative Play the Same Song

28:56 Rule 4: Measure Incrementality and Solo Your Track

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