111. Top Small Business Copywriting Tips with Christie Ellen

Mar 14, 2022

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Hey you wild women!

My next guest is a copywriter and content strategist who founded her business, Christie Ellen Content Marketing, after completing breast cancer treatment in 2018. She realized after confronting a life-threatening illness head-on, just how important it was for her to live a life with passion while fulfilling her true purpose - starting and growing her own business.

Christie believes that copywriting is your most valuable skill as a business owner and she is on a mission to help small business owners everywhere improve their copy by teaching the foundations of how to implement strategic copy that converts.

She also just happens to be my content strategist and copywriter.

In this episode you will learn:

What inspired Christie to start her company (13:00)
What copywriting is and why it's so important for small businesses
How business owners can improve their copy (22:34)
Where people can go to find voice of customer data (31:30)
The importance of keeping your messaging focused (33:00)
Why you should write to your 'one reader' (35:33)
Why your writing doesn't have to be 'creative' to be effective (36:25)
The importance of writing benefit-driven copy (38:00)
Why you should be testing your copy (39:28)

What it means to be a wild woman:

"A woman who doesn't let her fear stop her from doing hard things. Having the courage to feel the fear and do the big scary thing anyway." - Christie Ellen

Public Shoutouts:

Book: Influence: The Psychology of Persuasion by Robert Cialdini
Book: Atomic Habits by James Clear
Website: Copyhackers

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