The School of Greatness 523 Going Viral: The Magic of Creating Mind-Blowing Content with Julius Dein
Aug 14, 2017
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Early Magic Beginnings
- Julius started magic at nine with a magic set and earned early gigs like bar mitzvahs as a teen.
- He studied at King's College while building magic into a side business before scaling with social media.
A Failure Became The Viral Moment
- Julius included a 'fail' moment in a Rome video where three women didn't react and turned that silence into a viral comedic beat.
- That unexpected failure clip drove massive engagement and comments, showing imperfect moments can boost sharing.
Kickstart Growth With Outreach
- Build initial momentum by asking friends and family to like your page and by pitching your content to existing viral pages.
- Use many outreach messages to get a few powerful shares that can jump your followers overnight.