Garza Podcast

68 - FIT FOR A KING: Guitar Spins, Aliens, & the Power of Instagram DMs

Mar 6, 2023
Trey Celaya, drummer who shapes live interludes; Daniel Gailey, guitarist/engineer handling production; Bobby Lynge, veteran guitarist guiding creative direction; Ryan Kirby, lead vocalist and songwriter. They trade stories about connecting via Instagram DMs, touring with Northlane and Alpha Wolf, alien banter, viral guitar-throw fame, live sound and LED show design, and re-recording early material.
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ADVICE

Quit Half Measures And Fund One True Shot

  • Go all in if you want music to be more than a hobby and fund a full-length record to test viability.
  • Fit for a King sold gear and videogame consoles to pay for recording, then used an early viral video to attract label interest.
ANECDOTE

Free Video That Landed A Million Views

  • A free music video unexpectedly exploded and changed their trajectory when it hit a million views in six months.
  • That early YouTube success led labels to reach out and validated their decision to invest heavily in the full length.
INSIGHT

Small Labels Offer Creative Latitude

  • Small independent labels can be more artist-friendly because decisions move faster and owners accept long recoup timelines.
  • Solid State let Fit for a King propose videos for every song and negotiated flexible, artist-first terms.
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