Issues, Etc.

Responding to Listener Email and the Issues, Etc. Comment Line, 3/30/26 (0892)

Mar 30, 2026
Open lines covering listener feedback about branding and sponsorships. Technical snafu with journal subscriptions and how it was fixed. Explanations of Good Friday liturgies and why certain music airs during Lent. Discussion on seminary formation and a book pick. Theology questions on marriage in the resurrection and criticism of an ad and its implications for public discourse.
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ADVICE

Report Website Problems So They Can Be Fixed

  • If listeners encounter website or subscription issues, tell the show so staff can detect and fix the problem.
  • Todd Wilkin explained a broken Constant Contact plugin blocked journal signups from March 6–20 and urged re-subscribing at issuesetc.org.
INSIGHT

Repetition Reflects Unapologetic Lutheran Identity

  • Being unapologetically Lutheran explains repeated use of the word 'Lutheran' in programming and sponsorship.
  • Todd noted advertisers likewise brand themselves to match the clearly Lutheran audience, so repetition is a feature, not a mistake.
ADVICE

Choose The Good Friday Service That Matches Your Focus

  • Prepare for Good Friday with one of three liturgies depending on focus and schedule.
  • Todd described Treori (noon–3pm, seven last words), Tenebrae (evening candle-extinguishing and strepitus), and the Lutheran Chief Service emphasizing the reproaches.
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