Milk, Money, and Kid-Genius Ideas

What does it really take to bridge the gap between a child’s imagination and a viable business model?

In this episode of Open For Business, we explore the evolution of Goodday KidSTART 3.0, Malaysia’s largest "kidpreneur" platform, which recently culminated in a national TV series finale. We sit down with Amy Gan, Vice President of Marketing at Etika Sdn. Bhd., and Pearl Liang, the 12-year-old champion behind the innovative "AI Unicon."

From a pool of over 8,000 entries, Pearl emerged victorious with an AI-powered solution designed to solve the universal struggle of finding the right school uniform size. We discuss why Etika moved this program from a closed-door pitch to a 4-episode reality show on Astro, and how industry mentors from Cradle Fund and the Asia School of Business are helping professionalise the passions of children as young as seven.

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