Arte Museum Expands from South Korea to NYC, LA and Orlando - Where We Buy #368

Julia Yook is General Manager of Arte Museum New York, a 52,000-square-foot immersive media art space at Chelsea Piers. Yook explains the museum's origins in South Korea in 2020, its expansion to locations worldwide including Las Vegas and upcoming sites in Los Angeles and Orlando, and the logistics of creating multisensory experiences that combine light, sound, scent, and spatial design. She covers the museum's 14 distinct zones, the proprietary technology behind interactive features like the sketch room and cafe experience, and how the creative team in Korea designs custom exhibitions for each location. Yook also discusses visitor demographics, corporate buyouts, and social media's role in driving attendance. James Cook is the Director of Retail Research in the Americas for JLL.

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