Join us for an electrifying conversation with best-selling author and management guru Joe Pine, co-author of The Experience Economy and his latest, The Transformation Economy. Joe takes us through his fascinating journey from a technical role at IBM to pioneering the concept of staging experiences and, ultimately, guiding transformations. Discover the critical mindset shift required to move your business from selling services and experiences to fostering meaningful, life-changing outcomes for your customers—or, as Joe calls them, “aspirants.” Learn why “human flourishing” is the true raison d’être of business and how embracing intentionality and accountability can transform trauma and aspiration into a powerful force for good in the world.