Why SHE Says Influencer Marketing is Broken - And How to Fix It with Chantel Brayley from Naked Harvest

If you’ve ever struggled to make influencer marketing actually work for your brand - or wondered if you should be leveraging Employee-Generated Content (EGC) - this episode is for you.

Chantel Brayley has built marketing strategies for some of Australia’s fastest-growing brands, from Petal & Pup to Naked Harvest. She’s worked with big-name influencers (yes, including the Kardashians) and knows what actually works in 2025 when it comes to social media, partnerships, and scaling e-commerce brands.

In this episode, we break down:

✅ The biggest mistakes brands make with influencer marketing (and how to fix them)

✅ How to get influencers to want to promote your product (without overpaying)

✅ The power of Employee-Generated Content (EGC) - and how brands are using their own team members to go viral

✅ Why UGC isn’t as effective as it used to be - and what to do instead

✅ How to find the right marketing hires for your e-commerce brand (including tips for small budgets)

✅ Chantel’s personal tips for maintaining work-life balance while thriving in a high-growth marketing role

Whether you're a startup founder or running a multi-million-dollar e-commerce brand, Chantel’s insights will help you cut through the noise, attract real customers, and scale smarter.

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Resources and Links:

Follow Chantel Brayley @chantelbrayley

Follow Lisa Jones & SHE-com:  @LisaJones_co and @shecom.co

Join the SHE-com Community HERE 

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