
The Ayn Rand Institute Podcast Values Are Made, Not Found: Watch Gregory Salmieri’s Talk on “Conceiving Values”
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Feb 11, 2026 Gregory Salmieri, a philosopher specializing in Objectivist ethics, explains valuing as an active, learned cognitive achievement rather than a passive discovery. He contrasts conventional views with Rand’s idea that reason forms and guides values. He uses examples from animals and creators to show how conceived, long-range commitments shape a life. Practical advice on planning, knowledge, and composing a life rounds out the talk.
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Values Sustain A Life-Process
- A value is an end you act to gain or keep because it sustains the organism's life-process.
- Salmieri links values to self-sustaining action: you pursue what enables continued functioning.
Cheetah Hunting Illustrates Perceptual Value
- Salmieri uses a cheetah hunting a gazelle to illustrate perceptual-directed valuing in animals.
- The cheetah tracks the prey perceptually and expects the meal to satisfy hunger, guiding action moment-to-moment.
Direction Can Be Nonconscious And Abstract
- Nonhuman organisms pursue abstracted kinds of values via innate or nonconscious mechanisms.
- Plants and animals aim at general types (sunlight, water, prey) rather than particular percepts.





