Cubicle to CEO 334. Scrappy Scaling: How Co-Branded Events Catapulted an Unknown Company Into the National Spotlight
This is a free preview of a paid episode (40 min), exclusively available on our subscriber-only premium feed. Become a premium subscriber to tune into the full episode: https://cubicletoceo.co/podcast
Questions about our premium podcast subscription? Send us a DM @cubicletoceo
Continuing our series on leveraging events for business growth, today’s case study is a masterclass in using the resources and infrastructure of established brands to create co-branded experiences that accelerate your own brand expansion.
Marty McDonald, USA Today bestselling author of Audacious and founder of Boss Women Media, launched a national events platform from a strategic partnership pitch to Sugarfina’s CEO.
Her bold ask turned into sold out pop-ups in five cities, a 22,000-person virtual event, additional partnerships with Amazon and Capital One, and eventually, a book deal.
We dig into the pitch, follow-up, and execution in this episode.
Connect with Marty:
- Grab a copy of Marty's book Audacious: https://a.co/d/0cFzSDdE
- https://bosswomen.org/audacious/
If you enjoyed today's episode, please:
- Post a screenshot & key takeaway on your IG story and tag us @cubicletoceo so we can repost you.
- Subscribe to our premium feed for case-study style interviews every Monday.
Learn more about your ad choices. Visit megaphone.fm/adchoices