Madison and Wall Podcast Episode 28: Risks/Opportunities to Agencies From Tariffs + Ads101 on National/CTV With Todd Gordon
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Mar 28, 2025 Todd Gordon, a veteran media investment professional with a rich history at major firms like WPP and Adobe, joins the discussion. He shares insights on navigating the evolving landscape of media buying, focusing on the shift from traditional TV to Connected TV. The conversation dives into how economic policies and tariffs pose risks for agencies, especially in cross-border operations. Also explored are modern advertising strategies that rely on data-driven approaches and the importance of adaptability in negotiations with clients.
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Accenture Loses Account Over DNI Policies
- Accenture was removed from a Transport for London creative review due to DNI policy violations.
- This highlights the potential consequences for agencies that eliminate diversity pledges.
Agencies' Advantage in a Globalized World
- Global agencies need physical presence outside the U.S. due to increasing barriers.
- They are better positioned than tech giants, who are mostly U.S.-based.
Role of a Media Buyer
- Media buyers take the media plan and implement it in the marketplace.
- They consider budgets, target audiences, and desired environments when buying.