Hello and welcome back to Fashion Founders The Podcast, my name is Victoria Smith, and this week I'm joined with Kathleen Sheppard, the founder of Tote, and Claire Ilmer, the founder of Future Reference. In this episode, we explore their recent partnership announcement and for some background, Tote is a social shopping app and Future Reference digitizes your wardrobe for one click, resale and closet insights.

After EDGE New York Fashion Week, a must attend event for fashion tech in February, they began working on a strategic partnership. We talk about what makes a partnership valuable for both parties, steps to take if you want to partner with a company, whether you're a founder, creator, or in another area of the industry. We also explore the question of, as a brand, do you add in multiple features that isn't your core MVP, or do you collaborate with someone who already offers that feature and is the expert in that thing? Learn more about how collaboration like this works in fashion tech, and really just in general I’ll let Kathleen and Claire. Take it from here. So let's get into the episode.