The 10 Hidden Killers Draining Your Online Store's Profit — Scott Brandley, DJ Sprague | Why Hidden Leaks Kill Profits, What Costs 38% of Revenue, How to Fix Product Returns, Why SMS Recovers More Carts, How to Stop Processing Fee (#467)

In this episode, we dive into the hidden leaks that drain your profits and how to reclaim your margins. 

Scott Brandley and DJ Sprague, Co-Founders and authors of "Cashflo," share how the average e-commerce site loses nearly 38% of its revenue to ten specific revenue killers like chargebacks, false declines, and returns.

They reveal strategies for turning these losses into gains by using smart automation and behavioral science to keep more of what you earn. 

Topics discussed in this episode:  

• How hidden revenue killers cost the average site 37.9% of its total revenue. 
• What makes cart abandonment the most significant leak for most online merchants. 
• Why false declines often reject good customers and cost 6.5% in potential sales. 
• How product returns drain 16.9% of gross revenue on average for e-commerce brands. 
• What role security concerns play in causing 25% of customers to bounce early. 
• Why human-to-human SMS outreach can recover 25% of abandoned shopping carts. 
• How store credit incentives can turn a product return into a kept sale. 
• What a "payment processing subsidy" does to reduce software costs to zero. 
• Why behavioral science techniques are essential for optimizing website conversion rates. 
• How joining a mastermind community can help identify inefficiencies in ad spend. 

Links & Resources 

Website: https://cashflopay.com/
Download free book & audio book: https://cashflopay.com/

Get access to more free resources by visiting the show notes at https://tinyurl.com/5n8bsjdj

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