Knowledge at Wharton Can’t Run Can’t Hide: New Rules of Engagement for Crisis Management
Sep 19, 2007
12:52
The corporate apologies are piling up. Mattel CEO Robert Eckert apologized on September 12 for lead paint found in millions of the company’s toys. TD Ameritrade CEO Joe Moglia apologized on September 14 for a database breach. Apple CEO Steve Jobs apologized on September 6 for cutting the price of the high-end iPhone. Dell executives apologized in August for delayed deliveries of certain models. JetBlue apologized in February for canceling flights and leaving passengers stranded during an ice storm. While executives moved quickly to stem damage to their companies’ reputations it takes more than speed to manage a crisis. As Wharton experts and others point out the rules governing crisis management have changed.
Hosted on Acast. See acast.com/privacy for more information.