the gtm engineer 75k+ LinkedIn Followers and Underrated Channels with Divyanshi Sharma, Founder at Growth Exe
Divyanshi Sharma runs Growth Exe, a GTM consultation and training agency serving 30 clients. She started her entrepreneurial journey selling perfumes and clothes as side hustles in India, where student businesses were uncommon at the time. During Covid, Divyanshi discovered freelancing through content writing, which led her into LinkedIn personal branding, lead generation, and eventually the GTM space.
Divyanshi has built a following of 75,000 on LinkedIn by consistently sharing lead magnets, playbooks, and free resources that drive engagement. Growth Exe focuses on auditing client funnels, creating customized roadmaps and strategies, and training internal teams to execute GTM workflows.
In this podcast, we discuss:
* How Divyanshi uses Reddit marketing as a blue ocean strategy to find honest conversations and convert them into clients
* How to reverse engineer viral posts using AI to create compelling content
* Divyanshi’s framework for Reddit marketing, including warming up accounts and using F5Bot for social listening
* Why Discord is an untapped channel for software companies who can build authentic relationships
Episode highlights:
* Divyanshi creates lead generating content by finding the top creators in her niche, identifying their highest engaging posts, then feeding those into ChatGPT alongside her internal SOPs and successful client strategies. This process generates both the lead magnet content she shares, and the copy for LinkedIn posts that consistently attract hundreds of comments.
* Divyanshi’s Reddit strategy involves finding niche subreddits, replicating viral posts with her own ideas, and moving conversations to DMs. One tactic she uses involves posting a question asking for software recommendations, letting the post gain traction and rank in search engines, then editing it later to feature your own product at the top.
* The first four hours after posting on LinkedIn play a large role in determining its long term reach, so Divyanshi recommends having a group of five to fifteen creators in your niche who agree to engage with your posts. The early engagement from people in your ICP drives useful inbound leads.
* Divyanshi knows founders who make $100K per month by finding clients exclusively through Discord groups tied to YouTube communities. They join group calls, candidly share their products as beta offerings at cheaper prices, and rely on word of mouth to drive sales rather than running traditional outbound campaigns.
Where to find Divyanshi:
Transcript details:
(00:00) Introduction and Divyanshi’s background
(05:36) Reddit marketing as a blue ocean strategy
(06:44) LinkedIn lead magnet strategies and reverse engineering viral content
(10:05) Why clients buy trending tools without implementation plans
(11:54) Using MCP for content creation and social listening
(13:38) Reddit marketing tactical frameworks
(19:51) How Divyanshi would tackle Reddit if she worked at Rippling
(20:59) Discord as an underrated channel for software companies
(23:26) AI agents: hype versus reality
(26:18) Small LinkedIn engagement groups and the importance of the first four hour engagement window
(29:45) Building in public as a lasting digital asset
(31:24) Learning resources and communities for GTM engineers
(33:47) The traits of Divyanshi’s clients that are adapting to AI
(35:49) Experimenting with emerging channels like Substack and Quora
(36:54) Favorite underrated software tool and conclusion
For inquiries about sponsoring the podcast and to recommend any guests, email noah@thegtmengineer.ai
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