Measuring Customer Behavior in Growth Engineering

In this episode, Amir Bormand interviews Utkarsh Sengar, the Director of Engineering at Webflow, about growth engineering and measuring customer behavior. They discuss Webflow's mission to make website building accessible to everyone, regardless of their coding skills, through their no-code platform. Utkarsh explains his role in managing the growth team and building the third-party ecosystem. This episode provides valuable insights into growth engineering and its importance in driving business success.

Highlights

00:03:13 Growth engineering bridges product and business needs.

00:09:21 Partnership with data drives growth.

00:12:03 Impact measurement challenges for growth teams.

00:20:14 Balance FOMO with concrete use cases.

00:22:35 Importance of growth engineering collaboration.

Utkarsh Sengar is a Director of Engineering at Webflow, leading their Growth and Ecosystem pillars. He has previously held various roles at eBay, OpenTable, and Upwork. Moreover, he utilizes his expertise as a technical advisor for startups and as a scout for Cowboy Ventures.

https://www.linkedin.com/in/utsengar

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