How to Build a Customer-Focused Brand with Angie Stocklin

Is entrepreneurship more about the idea or the execution?

If you ask Angie Stocklin, it's all about the execution. Which is exactly what she and the team at One Click Ventures did for over a decade before selling to Foster Grant in 2018.

In today's show, we sit down with Angie to talk about her journey with One Click and how she has continued giving back to the entrepreneurial community and sculpted a newfound identity since their exit.

Angie Stocklin was the COO and Co-Founder at OneClick, a company located in Greenwood, Indiana that owned 3 different eyewear brands. After OneClick was acquired by Foster Grant in 2018, Angie has become an Angel Investor, a columnist for the Indianapolis Business Journal, and an Entrepreneurship and Innovation lecturer at Purdue University.

Be sure to check out these great clips from the show:

• [2:05] Finding a niche and running with it
• [16:35] Angie reflects on the lack of separation between life and work
• [17:32] Advice for founders after selling a business
• [28:07] The importance of brand building and customer support
• [37:55] Insights into Angie's approach to angel investing
• [47:59] Execution vs Idea

Get IN. is the show focused on the unfolding stories and most extraordinary innovations happening in the heartland today. Get IN. is brought to you by Powderkeg and Elevate Ventures.

In our conversation with Angie, you will learn about:

• Resilience and Curiosity: Angie emphasized the importance of resilience and curiosity in entrepreneurship. She believes these traits, while innate in some, can be cultivated through experiences and challenges.
• Community Connection: Angie emphasized the importance of connecting with your community as an entrepreneur. She encourages entrepreneurs to reach out and connect with others for support and learning.
• The Identity Crisis Post-Entrepreneurship: Angie opened up about the struggle of finding her identity post-One Click. Her advice to other founders? Take time to reflect and explore different options before diving into the next venture.

If you have a chance, please leave an honest rating and review on Apple Podcasts by clicking here. It will help the show and its ranking on Apple Podcasts incredibly! Thank you so much!

Get IN. is the show focused on the unfolding stories and most extraordinary innovations happening in the heartland today. The show is hosted by Christopher (Toph) Day, CEO of Elevate Ventures and Matt Hunckler, CEO of Powderkeg. Get IN. is brought to you by Powderkeg and Elevate Ventures.

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