Build an AI Assistant That Sounds Just Like YOU w/ Kinsey Soderberg

In this episode of the Small Business PR Podcast, I sit down with Kinsey Soderberg—founder of Authentic AI and host of the Authentic AI Podcast—to reveal how small business owners can create and train their own AI assistant to sound exactly like their brand voice.

If you’ve ever wondered how to use AI for content creation, social media, or email marketing—but felt overwhelmed by prompts or disappointed with generic-sounding outputs—this episode is your go-to guide for building a custom AI workflow that feels human.

Why You Don’t Need Perfect Prompts to Use AI for Your Business

Kinsey introduces the concept of “Procrasta-Prompting”—getting stuck trying to perfect prompts instead of just starting.

Her solution? A human-first approach. Brain-dump your raw, unfiltered thoughts into your AI tool like you’re talking to a real assistant or coach. The more human and natural your input, the better AI can mirror your brand’s tone.

How to Train Your AI Assistant on Your Brand Voice

One of the biggest mistakes entrepreneurs make is expecting AI to “get it” without any training. Kinsey breaks down a repeatable process for building a branded AI system using her AI Brand Blueprint.

She shows how to train ChatGPT (or any AI tool) with your brand’s:

• Mission, vision, and core values
• Ideal customer personas (beyond demographics)
• Signature brand tone, humor, and writing style
• Favorite content formats, emojis, and real-world examples

Once trained, your AI assistant can produce content that sounds like you in seconds.

What to Include in Your AI Brand Blueprint

To get AI content that feels aligned and authentic, Kinsey recommends including:

• Core Identity – Your mission, vision, beliefs, and positioning
• Customer Clarity – Pain points, desires, and specific psychographics
• Brand Voice – Your tone, humor, formatting style, and writing preferences
• Screenshots + Samples – IG captions, emails, or posts you admire
• Bonus Personality Layer – Add Human Design, Myers-Briggs, or astrology traits to guide tone

This document becomes your AI’s “user manual”—saving hours each week while ensuring brand consistency.

How to Use AI in Your Small Business Right Now

Kinsey shares practical ways to implement AI today—without overhauling your entire business:

• Treat ChatGPT like a business coach or VA
• Use voice memos to capture ideas on the go
• Upload client call MP3s or brainstorming transcripts
• Screenshot IG posts for style inspiration
• Feed in your customer journey or brand strategy
  
  

Top AI Tools for Entrepreneurs and Content Creators

• ChatGPT – Best for creative copywriting and tone alignment
• Perplexity – Real-time web research and content inspiration
• Google Docs – To create and store your AI Brand Blueprint
• AI Note-Takers – For fast transcription and team meeting summaries
  
  

AI Strategy Tips: What to Do (and Avoid) When Using AI for Content

• DO start small—like captions or emails
• DO experiment with a human-first mindset
• DO edit and personalize all AI outputs before publishing
• DON’T try to automate your entire business overnight
• DON’T rely on random generic prompts
• DON’T skip brand training before assigning tasks

Final Takeaway

Learning how to train AI on your brand voice doesn’t require a tech background or hours of prompting practice. With the right system, you can save time, write content faster, and finally feel like your AI assistant “gets you.”

What you need is: 

• A strong brand foundation
• A reusable AI Brand Blueprint
• A human-first, strategic mindset