F-Stop Collaborate and Listen Erez Marom - Becoming a Professional Landscape Photographer
Sep 24, 2017
Erez Marom, an Israeli landscape and travel photographer turned pro in 2012, shares his journey from discovery online to running workshops worldwide. He talks about going professional, the role of contests and writing for exposure, the rewards and realities of teaching workshops, and balancing travel with personal projects.
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Transition To Pro Gradually With A Financial Cushion
- Do build a financial cushion and transition to pro slowly rather than quitting immediately.
- Erez saved money, kept teaching and gave his first workshops while still employed so he never risked starving if photography failed.
Use Writing To Amplify Your Photography
- Do use writing and articles to expand your authority and reach beyond images.
- Erez wrote for DPReview and other mags, using 'behind the shot' stories to show process and attract clients and opportunities.
Exposure Happens In Unexpected Ways
- Contests and publications can create unpredictable exposure that leads to business.
- Erez's Iceland volcano shot won no prize but National Geographic shared it on Facebook, driving huge traffic and postcard deals in Iceland.