Show Information

Episode Number: 140

Date: March 30, 2026

Duration: 44:55

Host Contact Information

Host: Justin Deese

Website: JustinDeese.com

Contact: podcast@JustinDeese.com

Guest Contact Information

Guest: Joe Strittmatter

Company: Rite NOW

Guest Website: https://callritenow.com/

Summary

In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with returning guest Joe Strittmatter, a second-generation HVAC entrepreneur who previously built and sold a successful home service company before launching a brand-new one from scratch.

Broadcasting from Denton, Texas during Justin’s RV podcast road show, Joe shares the lessons he learned from building, selling, and now rebuilding a home service business with his son. The conversation dives deep into profitability vs. revenue, private equity in the trades, marketing strategy, operational efficiency, and how innovation can create a competitive advantage in the HVAC and plumbing industry.

Joe explains why he focuses heavily on net profit instead of vanity revenue numbers, why many contractors struggle with labor and material costs, and how thinking differently about service areas, marketing, and maintenance plans can transform a company’s profitability.

They also explore the power of branding, creative customer experience, and breaking traditional industry rules, including Joe’s unconventional ideas for maintenance plans and customer retention strategies.

If you’re a home service entrepreneur trying to grow your HVAC, plumbing, electrical, or garage door company, this episode delivers practical insights on leadership, profitability, and building a smarter business model.

Takeaways

• Why focusing on net profit instead of revenue can dramatically change your business strategy.
• What happens when contractors chase $10M revenue but ignore margins.
• Lessons learned from selling a home service company to private equity.
• Why service area management can dramatically improve billable efficiency.
• The difference between running a construction-based HVAC company vs. a service company.
• How branding and marketing investment early can accelerate growth.
• Why Joe’s company is targeting 30% net profit.
• The power of thinking differently about maintenance plans and customer experience.
• How innovation, not size, often creates the biggest competitive advantage.
• Why entrepreneurs should challenge industry assumptions and “color outside the lines.”

Chapters

00:00 – Introduction and the Freedom Blueprint road show

01:25 – Joe’s background as a second-generation HVAC entrepreneur

03:00 – Selling his HVAC company to private equity

05:30 – Why he decided to start another home service company

07:00 – Revenue vs. profit in the trades industry

10:00 – The impact of social media “revenue bragging” in business

11:00 – Launching a new HVAC & plumbing company with his son

12:20 – Marketing strategy and making a big brand splash

13:30 – Why knowing your numbers is critical

17:00 – Structuring a company for efficiency from day one

20:00 – Acquisition vs. starting new locations

23:00 – The real cost structure behind HVAC installs

26:00 – Increasing customer lifetime value through service

29:30 – Training the next generation of trades leaders

32:20 – Advice for contractors struggling in today’s market

34:30 – Thinking differently about maintenance plans

37:00 – Innovation and building a unique customer experience

39:00 – The “cost pricing” business experiment

41:00 – Using strategy to win more customers in a competitive market

Keywords

#FreedomBlueprintPodcast #JustinDeese #JoeStrittmatter #HVACBusiness #HomeServiceBusiness #HVACEntrepreneur #TradesBusiness #ServiceBusiness #HVACContractor #PlumbingBusiness #BusinessLeadership #Entrepreneurship #SmallBusinessGrowth #ServiceIndustry #HomeServices #HVACSales #PrivateEquityInTrades #TradesLeadership #ContractorBusiness #HVACSuccess #HVACMarketing #TradesEntrepreneur

Mentioned in this episode:

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