The Nick Bare Podcast 173: Inside My Mind: Building The Future
May 11, 2026
Product development deep dive: carbonated energy drink R&D, flavor testing, and a retail rollout starting in Texas. Update on creatine chews and packaging strategy driven by consumer research. Reflections on building culture, service-minded teams, and pacing his dad at the Pittsburgh Marathon. Notes on routines, tools he loves, and learning to lead with patience.
AI Snips
Chapters
Books
Transcript
Episode notes
Launch Retail Locally To Prove Velocity
- Do launch retail geographically to learn before scaling nationally; prioritize sell-through velocity in a localized market.
- BPN plans a Texas-first rollout with select convenience, grocery, and specialty partners to build strong case studies.
Match Delivery Format To Ingredient Stability
- Launch complementary delivery formats to match ingredient stability and consumer trends rather than copying popular formats blindly.
- BPN chose creatine chews (not gummies) because creatine is unstable in gummies but stable in chew format, launching three flavors in Fall 2026.
Use Agencies For Deep Consumer Insights
- Use consumer research agencies to precisely define persona, packaging, messaging, and retail placement before beverage launch.
- Nick hired specialists to run surveys and interviews so BPN’s label, flavors, and marketing align with target consumers.
