The Economics of Free with Anjali Sud of Tubi

On today’s episode Brendan Vaughan interviews Anjali Sud, the CEO of fox-owned streaming service Tubi.

What’s unique about Tubi is that they don’t have a subscription model like just about every other major streamer. Instead they employ an ad-supported model, which gives every viewer free access to its library of 3000,000 movies and TV episodes, from syndicated ’70s sitcoms to art-house mainstays. That’s helped the service rocket from 51 million monthly active users in 2022 to over 100 million active users today.

Brendan talks to Anjali about the company’s revenue model, staying competitive in a crowded market, and how it listens to its audience to create fan-driven content.