Fat Mascara Ep. 472: How Beauty Brands Maximize Social Selling, with Julian Reis of SuperOrdinary
Jan 20, 2023
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Honest Evaluation
- Evaluate products honestly, focusing on their actual quality and your personal enjoyment.
- Consider if you truly love a product or if you're swayed by branding and packaging.
Live Streaming Pioneer
- SuperOrdinary pioneered live streaming sales in China, witnessing firsthand its success.
- Millions of dollars of products can be sold within seconds during these live events.
Shifting Influence
- Reaching consumers is harder now due to shifts from traditional social media to TikTok.
- The long tail of the creator economy means anyone with a viral video can achieve influence.