On Activating First Party Data With AUDIENCES' Rob McLaughlin & easyJet's Sandy Ghuman
Mar 20, 2026
47:31
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In this special episode of The MadTech Podcast, ExchangeWire COO Lindsay Rowntree is joined by Rob McLaughlin, founder & CEO of AUDIENCES, and Sandy Ghuman, senior product manager for customer data & transformation at easyJet.
They look at the challenges of activating first party data, from complexities to cultural silos, and how brands can turn their data into meaningful signals.
0:00 Introduction 1:32 Challenges of data activation 19:54 Data collection & channel selection 30:57 Connecting different specialists 40:34 The next 3 years
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