Creating a Cost-effective Agency Model with Paul Seaton

One of the objectives of a CFO is to turn data into decisions and some of those decisions tend to be a lot harder than others. Especially for agency owners and service providers, it's so important to understand how your costs and decisions relate to your bottom line.

Paul Seaton is a CPA and founder of AgencyCFO, a virtual CFO firm dedicated to helping digital & creative agencies develop and maintain a world-class financial infrastructure. While working at a Big 4 firm early in his career, Paul started a bookkeeping side hustle dedicated to serving marketing agencies.

Through this experience, Paul's discovered that many agency owners & founders need more than just bookkeeping help - they need a dedicated financial partner that can guide them practically toward achieving their business and financial goals.

We'll be diving into how to run a cost-effective agency and how to control costs, especially when most of your costs are related to employees! We're not going on and on about jargon and metrics, we're chatting about real-life scenarios that will help you understand your business finances.

* Related episodes:

176. When Should You Hire a Fractional CFO?

193. How to Read a Profit & Loss Statement

194. How to Read a Balance Sheet

* Connect with Paul on Twitter @agency_cfo

* Learn more on the Agency CFO website: https://www.agencycfo.co/

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The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.