Fat Mascara

Ep. 219: How Dr. Paul Jarrod Frank is Changing the Conversation on Aging

Jul 30, 2020
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INSIGHT

Pro-Aging Mindset Insight

  • "Pro-aging" challenges the negative stigma around aging embedded in "anti-aging" marketing.
  • Embracing aging positively can empower people to focus on vitality instead of youthfulness.
INSIGHT

Focus on Vitality Over Youth

  • Vitality is a better goal than youthfulness in aesthetic treatments.
  • Success means making someone look more vibrant, not necessarily younger.
ADVICE

Use Word of Mouth for Providers

  • Word of mouth remains the best way to find a trustworthy cosmetic provider.
  • Ask friends about their experiences to find credible recommendations.
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