Barney O’Kelly leads product and solutions marketing at AlixPartners, a global consulting firm with thousands of employees and billions in revenue. Inside a firm like that, getting executives to show up on LinkedIn isn’t easy, but Barney has been a lone evangelist for this motion, helping hesitant leaders get out there, share their thinking, and build real relationships. He tells us all about how he introduced executive-led content internally, the resistance he faced, and how he reframed “personal brand” into something that actually resonated: be seen and make friends.
He tells us all about the psychology behind why executives hesitate to post, how to get past the “I’m not interesting” hurdle, why engagement metrics are often misleading, and how this motion actually drives real conversations, relationships, and revenue. It’s a practical look at how executive presence can work inside a large, legacy firm, and what it actually takes to make it stick.