Solopreneur SEO for 2023 (part 2) with Laura Jawad

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What's in our 8th Episode? It's Part 2 with Laura Jawad!

•Brittany, Crystal and guest Laura Jawad chat about how SEO enabled Laura to fill her client roster (Part 2).
• They discussed the importance of using Google as a keyword exploration tool.
• Calls to action and internal linking are important in keeping people engaged with your website.
•Google recently released a core update which has caused some SEOs to see a decline in traffic or ranking.
• Google's goal is to serve up the best answers to questions that are Googled, so if content is expert, trustworthy, and relevant, rankings may shift but will not be taken away entirely.
• Google's algorithm prioritizes three things: expert content, trustworthiness, and relevance.
• Conversion is key - make sure you're clear about what services you offer and how to contact you.
• Instagram success may come down to whether or not someone has "it" - i.e., the ability to produce performative content that will engage an audience.
• SEO has been a business lifeline for Laura, allowing her to continue driving traffic to her website even w

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 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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