Dara Chike-Obi, CEO & Co-Founder of Grio Baby, is back on the podcast to talk about where her innovative company is heading and the importance of understanding your customer. After several rounds of R&D, market testing and product development Grio Baby is in market and being well received by mothers and care-takers. Dara talks about the importance of remaining flexible and despite the data, understand where your customers actually are. Timing and their comfort with your product may mean you will need to go to market different than expected- “Don’t Disrespect Your Market”. Dara also reflects on her life as a former corporate attorney and despite having the weight of her company on her shoulders, she’s not looking back. She shares that even with the responsibility of carrying Grio forward, her ability to prioritize family and be the person she wants to be, makes it all worth it. As a founder and CEO, your are stretched for time and being a mother means you have to make every minute of the day count. Dara believes this is why it is important to be unapologetic with your time and dedicate yourself to the people and things that really matter. This fast-driving entrepreneur is able to boldly engage the problems in front of her because of the tribe that stands with her. Her family is the reason she is able to take on the tasks at hand, with confidence. She shares that her family taught her to speak up and tell the world what you need- That's the only way you'll get fed. Her passion for working mothers, creating stronger family units and leaving the world better, is embodied in Grio. "If you don't do it, who will?"

Check out Grio Baby: www.griobaby.com

Instagram: @GrioBaby

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EP. 85 A Closed Mouth Doesn't Get Fed