Artist Decoded by Yoshino "On Creative Partnerships and Collaboration" with Cliqua | AD 187
Dec 14, 2020
01:07:02
Cliqua is a directing duo (Pasqual Gutierrez and RJ Sanchez) born and raised in Los Angeles, CA. They have directed music videos for J Balvin, Rosalia, Bad Bunny, and others. In the span of a year, the duo has amassed over 700 million Youtube plays. They have also worked with brands like Adidas, Nike, Amazon, and Tecate. Currently Cliqua is continuing to shoot music videos and commercials while developing a feature-length film and an episodic television show.
Topics Discussed In This Episode:
- Pasqual and RJ forming Cliqua
- Reflections on past commercial and music video work
- Intentionality within Cliqua's planning process
- Going into the trenches within business and collaboration
- Teamwork and collaboration
- Shared business values
- Examining the future, reevaluating work practices, and moving forward
- Inspiration through others
- Taking a step back from one's work
- Controlling one's process
- Being aware of faults
- Workflow
- Cliqua's recent music video for The Weeknd's track "Too Late"
- Thematic filmmaking within music videos
- Creating something that is bigger than you
- The distillation of aesthetics and ideas