Psychopaths and Superheroes

In this book, Elizabeth Dunn and Michael Norton explain how money can buy happiness if spent according to five core principles. These principles include buying experiences over material goods, making purchases a treat, buying time, paying now and consuming later, and investing in others. The authors draw on cutting-edge research in behavioral science to show how these principles can be applied by individuals and companies to create happier employees and customers. They also highlight how companies like Google, Pepsi, and Charmin have implemented these ideas successfully.

In this ground-breaking book, Katy Milkman reveals a proven path to help readers move from where they are to where they want to be. Drawing on her original research and the work of her world-renowned scientific collaborators, Milkman shares strategic methods for identifying and overcoming common barriers to change, such as impulsivity, procrastination, and forgetfulness. The book offers innovative approaches like 'temptation bundling,' using timely reminders, and creating 'set-it-and-forget-it systems' to make change more achievable. It emphasizes the importance of tailoring solutions to specific roadblocks and using science to stack the deck in favor of successful change.