The Color of Money | Transformative Conversations for Wealth Building

What Are You Building? Gary Keller’s Foundational Questions for Every Entrepreneur

Mar 25, 2026

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Building a business is one thing. Building a life that actually means something is another.

In this episode, we pause to reflect on a powerful set of questions from Gary Keller that challenge us to think deeper about what we’re really building and why. We share what each of us is working toward right now—from scaling brokerages and reimagining real estate team models to building investment opportunities and expanding access to capital for the next generation of developers.

Along the way, we talk about leadership, the realities of running a brokerage, and the hard truth that you can’t want success for someone more than they want it for themselves. We explore the shift from chasing production to creating wealth, from doing everything ourselves to building systems and environments where others can succeed.

Most importantly, we wrestle with the bigger questions: Who are we becoming? What actually motivates us? And what kind of impact do we want to leave behind?

We Talk About:

[00:00] Introduction

[01:05] What Juila is Building

[06:03] What Daniel is Building

[13:54] What Emerick is Building

[18:00] Creating Reciprocal Value in Business

[21:16] What Bo is Building

[25:49] How Do You Bring Meaning to Your Life?

[34:11] Who Are You and Who Are You in the End?

[40:35] The 10 Gary Keller Questions

Resources:

Learn more at The Color of Money
Learn about the Millionaire Business Entrepreneur Course
Become a real estate agent HERE

Connect with Our Hosts

Emerick Peace:

Instagram: @theemerickpeace
Facebook: facebook.com/emerickpeace

Daniel Dixon:

Julia Lashay:

Bo Menkiti

Produced by NOVA

This podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.