TechCrunch Industry News Reddit looks to AI search as its next big opportunity; plus, AWS revenue continues to soar as cloud demand remains high
Feb 6, 2026
Reddit is betting on AI-driven search and generative answers as a major growth path. They discuss rising search usage and plans to merge traditional search with richer, media-forward AI responses. AWS posts record revenue growth as AI demand boosts cloud adoption and large new deals expand capacity.
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Reddit Sees Search As Big Opportunity
- Reddit views merging traditional and AI search as a major product and revenue opportunity.
- Weekly search users rose from 60M to 80M and Reddit Answers grew to 15M by Q4, signaling strong adoption.
Generative AI To Outperform Traditional Search
- Reddit thinks generative AI will outperform traditional search for most queries.
- The company is unifying AI Answers and core search to make LLM-driven responses central to discovery.
Personalize For Every Visitor
- Personalize content for both logged-in and logged-out users using AI and ML.
- Do remove the logged-in distinction to make the site relevant to anyone who visits starting in Q3.