Markigy: The Science of Marketing Strategy When B2B Personalization Backfires w/ Danielle Balestra
Personalization is supposed to build trust.
So why does it feel like surveillance?
In this episode of Markigy: The Science of Marketing Strategy, Leanne sits down with Danielle Belestra to unpack a growing problem in B2B:
We’re over-automating.
We’re misreading signals.
And we may be quietly eroding the very trust we’re trying to scale.
We talk about:
- When hyper-targeting crosses the line
- Why “high intent” doesn’t equal revenue
- AI scraping Reddit for your pricing story
- Risk-averse marketing teams stuck in analysis paralysis
- Why brand awareness still matters in 2026
If your top-of-funnel is strong but revenue feels soft, this episode is your reset.
Because personalization without context isn’t strategy.
It’s noise.
And trust is still the real KPI.
Connect:
Danielle Balestra
LinkedIn:
https://www.linkedin.com/in/daniellebalestra/
Leanne Dow-Weimer
LinkedIn:
https://www.linkedin.com/in/leannedow/
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