The Town with Matthew Belloni

Why Hollywood Needs Books More Than Ever

35 snips
Apr 1, 2026
Jason Richman, UTA partner who packages book-to-screen adaptations, discusses why book adaptations are back in theaters. Short takes on scouting manuscripts before publication. Talks optioning pitfalls for authors and which genres and authors studios are chasing now. Covers rescuing stalled rights, author involvement in adaptations, and what kinds of projects sell without attached talent.
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INSIGHT

Books Are The New Theatrical Safe Bet

  • Books are resurging as primary theatrical IP because audiences want quasi-original stories beyond sequels and superhero comics.
  • The rise of BookTok, celebrity book clubs, and female-focused authors like Colleen Hoover give adaptations built-in audiences that studios crave.
INSIGHT

Media Rights Expanded Beyond Traditional Books

  • Media rights now include books, short stories, podcasts, life stories and even TikTok-originated ideas.
  • UTA rebranded from a 'book department' to 'media rights' to reflect this expanded pipeline for screen material.
ADVICE

Option Early But Time It With Buzz

  • Strike early but wisely: producers often option projects in proposal or manuscript form, so timing matters around prepublication buzz.
  • Jason sold Hidden Figures from a proposal and times deals to align with anticipated reviews and marketplace stir.
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