
The Town with Matthew Belloni Why Hollywood Needs Books More Than Ever
Books Are The New Theatrical Safe Bet
- Books are resurging as primary theatrical IP because audiences want quasi-original stories beyond sequels and superhero comics.
- The rise of BookTok, celebrity book clubs, and female-focused authors like Colleen Hoover give adaptations built-in audiences that studios crave.
Media Rights Expanded Beyond Traditional Books
- Media rights now include books, short stories, podcasts, life stories and even TikTok-originated ideas.
- UTA rebranded from a 'book department' to 'media rights' to reflect this expanded pipeline for screen material.
Option Early But Time It With Buzz
- Strike early but wisely: producers often option projects in proposal or manuscript form, so timing matters around prepublication buzz.
- Jason sold Hidden Figures from a proposal and times deals to align with anticipated reviews and marketplace stir.
































Matt is joined by Jason Richman, UTA partner and cohead of media rights, to talk about the recent success of high-profile book adaptations at the box office ('Project Hail Mary,' 'Wuthering Heights,' 'The Housemaid'), why the long-standing Hollywood strategy of adapting books into films went away and is now back, the rise of female-focused authors, why this is leading to more power for book rights holders, what genres are most popular, and more (00:00). Matt finishes the show with an opening weekend box office prediction for ‘The Super Mario Galaxy Movie’ (27:23).
Host: Matt Belloni
Guest: Jason Richman
Producers: Craig Horlbeck and Jon Jones
Theme Song: Devon Renaldo
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