Connection Accepted Sarah Rav: Why smart creators are quietly moving to LinkedIn | #44
"Viral posts and client-generating posts are rarely the same thing."
“We shoot down people who achieve more than us. It’s called Tall Puppy Syndrome.”
Sarah Rav isn't just building a personal brand; she's rewriting the rules of organic growth.
In this conversation, Sarah Rav, a Personal Branding Strategist and Content Expert, comes on the show.
We discuss the crippling reality of "Tall Puppy Syndrome" for high achievers, the stark differences between building a brand for yourself vs. others, and why she has never spent a single dollar on paid ads to build her business.
We also dive into why her initial LinkedIn video strategy was a total flop, the specific differences between US and Australian LinkedIn culture, and why she believes you must detach your self-worth from your impression count to survive.
If you want to understand how to detach your ego from the metrics and turn views into actual clients, this episode is for you.
Connect with Sarah: https://www.linkedin.com/in/sarah-rav/
Go to connectionaccepted.com and put in your email if you want to be in a future creator help hotline episode.
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