248 | Beyond ChatGPT: Use Claude Projects For High Impact Content. Steal Michael Steltzner’s Proven Blueprint

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Dec 9, 2025

Join Michael Stelzner, founder of Social Media Examiner and a seasoned marketing strategist, as he explores the power of Claude Projects for crafting high-impact content effortlessly. He reveals how Claude excels over other AI tools, enabling businesses to produce persuasive marketing assets with ease. From training AI for targeted messaging to generating various content forms, Michael shares practical workflows that enhance engagement and conversions. Discover how to make AI your 24/7 marketing partner and streamline content creation like never before!

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ADVICE

Specify Format, Audience, And Constraints

Require outputs in Artifact format for readable, formatted drafts with headers and bullets.
Specify target audience, key benefits, tone, and forbidden behaviors (e.g., no fabricated testimonials).

ADVICE

Use Claude To Build Its Own Instructions

If you struggle writing instructions, ask Claude to draft the project instructions and then iterate.
Let the model ask you company-specific questions to produce a strong starting prompt.

ANECDOTE

Human-Crafted Instructions Beat AI Drafts

Michael tested two projects: one written by him and one written by Claude from interactions.
His human-written instructions outperformed Claude's in A/B testing most of the time.

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What if your best-performing marketer didn’t sleep, worked 24/7, and only cost $20/month?

That’s exactly what Michael Stelzner, founder of Social Media Examiner and Social Media Marketing World, has built using Claude Projects from Anthropic — and in this episode, he breaks it all down.

If you’re a business leader, you’re in the content business — whether it’s emails, reports, proposals, or social posts. But creating high-performing content consistently? That’s where most fall short. This conversation will change that.

Michael reveals his full AI-powered system for building persuasive marketing assets using Claude Projects — including the exact prompts, project structure, training methods, and use cases that are already driving massive ROI for his events and brands.

In this session, you’ll discover:

How Claude Projects work (and why Michael prefers them over ChatGPT or Gemini)
Why business leaders should think of AI as a strategist, not just a tool
How to train Claude to become your best-performing marketing writer
Real-world examples of email marketing, podcast scripting, and ideation
How AI helps you scale personalization for different customer segments
What kind of files, instructions, and feedback loops make Claude better over time
Creative ways to repurpose Claude for podcast planning, ad scripts, and beyond
Why better output beats faster output when it comes to business impact

Michael Stelzner is the founder of Social Media Examiner, the host of Social Media Marketing Podcast and AI Explored, and the creator of Social Media Marketing World and AI Business World. He’s a leading voice in content, marketing, and innovation — helping business leaders stay ahead of what’s next.

📍Connect with Michael on Linkedin https://www.linkedin.com/in/stelzner/

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