INspired INsider Podcast The Story Behind the Brand with Megan Reamer Founder of Jackson's Honest
Megan Reamer is the founder of the potato chip company Jackson's Honest. She sells them all over the US and in eight countries in places like Whole Foods, Bed Bath and Beyond, Woodman's to name a few. Early on they were even selected by the Academy Awards to be an exclusive snack food for the green room, executive suites, and backstage. Megan is a mother of four and the company was inspired by their son Jackson's illness.
Here's a glimpse of what you'll learn:- [1:10] Jeremy introduces his guest, Megan Reamer.
- [3:30] Megan talks about her son, Jackson's illness.
- [17:20] How did Megan and her family start their chips company?
- [30:00] Megan talks about increasing production.
- [33:00] The difficulty of pricing their product.
- [36:00] Expanding distribution.
- [42:30] What Megan wishes she would have known in when they started out.
- [44:40] How do Megan and her family compete in the marketplace?
- [46:00] Hiring on new employees.
- [50:00] Tools and software Megan and her team uses.
- [51:40] Introducing new flavors and responding to customer feedback.
- [59:30] The lowest and highest business moment.
Do you ever wonder about the story behind the brand that you love? As a society, we are drawn to stories. It goes back to when our species first started gathering around the first campfires, it's deeply rooted in our cultural DNA. But by and large, most people don't know the story behind some of their favorite brands. Thankfully that is starting to change with companies like Jackson's Honest. Megan Reamer and her family have found that the story behind their brand connects with many of their customers on an emotional and personal level. To hear Megan tell the whole story behind Jackson's Honest, make sure you listen to this episode of Inspired Insider!
Some of the best products and brands start from a leader noticing a deficiency in the marketplace and moving into that space to create a solution. This type of innovation can take on all sorts of shapes and sizes, from Apple to Amazon, or Uber and much more. Megan Reamer and her family started Jackson's Honest in response to a lack of high-quality snack chips on the marketplace. There is much more to that story but on the surface, they simply wanted a healthy snack that they knew would be good for their bodies. To hear the details of how Megan got the company off of the ground and the compelling story behind the brand, don't miss this episode of Inspired Insider!
One of the most difficult aspects of growing a business is knowing when to increase production and to do so in a scalable way. Every business leader wants to see their product gain steam and take off, but most aren't prepared for when that day arrives. On this episode of Inspired Insider, you'll hear from Megan Reamer as she explains how her family took their product from handmade in home creation to a large scale profitable production. There are many lessons for leaders like you to learn from, don't miss it!
Do you ever find yourself losing track of the progress and success you've made? The downside of experiencing success is that you can find yourself taking it all for granted. It's extremely important to take a long view of success and track the precious milestones along the way. Megan Reamer looks back on the success and fortune that her family has experienced on their journey and she wants leaders like you to remember when you are in the thick of it, to cherish the milestones and goals you accomplish along the way. If you'd like to hear more encouragement and insight from Megan, make sure to catch this episode of Inspired Insider!
How confident are you in the quality of your product or brand? Do you KNOW that if customers get a chance to experience what you offer on the marketplace that they will choose you because of the quality that you offer? Quality over quantity speaks volumes to many consumers. Megan Reamer is confident in the knowledge that if she can get her product, high-quality snack chips into the mouths of consumers, they will fall in love with her product. Every company can't make that same boast. That confidence has fueled Megan and her team at Jackson's Honest to push the envelope and go into the marketplace and compete in tough areas because they know the quality they stand behind. To hear more of the story behind Jackson's Honest and Megan's passion for their products, make sure you listen to this episode of Inspired Insider!
Resources Mentioned on this episode- Jackson's Honest's website: jacksonshonest.com
- Jackson's Honest's Twitter page: twitter.com/JacksonsHonest
- Jackson's Honest's Facebook page: facebook.com/JacksonsHonest
- Jackson's Honest's Instagram page: instagram.com/jacksonshonest
- Shopify
- Excel
- Quickbooks
- Google Calendar
- John Mackey
- Whole Foods
- National Institute of Health
Sponsor for this episode
Rise25 is where entrepreneurs of 6,7, and 8 figure businesses come together live and in person every few months to solve their biggest business challenges through this high-level Mastermind group. Each member leaves each week with lifelong friendships and actionable steps to take their business to the next level. Check out Rise25.com - a group run by myself and cofounder John Corcoran. Rise 25 is application only.