The Self-Employed Life 192: JP Kühlwein - Rethinking Prestige Branding
Do you consider yourself, your brand or your company to be a prestige brand? Are you or do you hope to be catering to the higher-end of your market? Being a prestige brand takes a lot more today than just throwing a higher price on it. In this episode, we're going to explore the nuances of what it means to be a prestige brand today.
JP is a proven business leader, recognized strategy expert, and global brand builder. He has a 20+ year track record of successfully creating, re-staging and growing brands and their organizations around the world. The co-founder of Ueber-Brands Consulting.
JP is also the co-author along with Wolf Schaefer of the bestselling book "Rethinking Prestige Branding – Secrets of the Ueber-Brands" which is quickly becoming a marketers reference book. It analyses the success drivers behind some one hundred premium brands. And advocates putting 'myth back into marketing' to 'seduce rather than sell' for a brand to be esteemed beyond size, price or performance. JP is regularly involved in public speaking and teaching, and he and Wolf's blog and podcast 'Ueber-Brands' are sought-after by brand builders and marketing leaders around the world.
Highlights -
Key elements of a prestige brand that matter today
Un-selling your brand(fascinating)
Getting to the root of customer value
Building a community that is exclusive and inclusive
Developing real fans that are connected
Resources
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Guest Contact -
Book Rethinking Prestige Branding: Secrets of the Ueber-Brands
Mentions -
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Adam Morgan
"Every country has it's Detroit." Shinola CEO
Achievement from the inside out Chris Friesen Podcast
Gift:
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