The NIL Playbook Is Broken and Tykoon AI Is Rewriting It for Every Student Athlete

Apr 7, 2026

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Every student athlete hears about NIL. Very few get a playbook that actually works. Most athletes have no content strategy, no marketing support, and no clue what brands look for when they check a social media page. Peter Iwuh built Tykoon AI to rewrite that playbook. The mobile platform works as an AI marketing strategist in your pocket, taking your sport, school, interests, and goals and building a personalized content plan that tells you what to post and when. One early user was too camera-shy for TikTok. Tykoon AI adapted and helped him hit over 2 million views.

In this episode of Lead with AI, Dr. Tamara Nall speaks with Peter Iwuh about his path through helping a single peer athlete at Morgan State University, co-founding one of the first Black-owned NIL agencies, and ultimately building Tykoon AI. Peter breaks down how the platform personalizes strategy for each athlete, why parents are stepping in as "mom managers" and "dad managers," how his team trains the AI with cultural awareness, and where the platform is headed as it expands into the broader creator economy.

Want to learn more about Tykoon AI? Download the app on the Apple Store or Google Play Store by searching Tykoon AI. Check out the links below to follow Peter, connect with the Tykoon team, and subscribe to Lead with AI for more conversations with the leaders building the future.

Follow Dr. Tamara Nall: LinkedIn: @TamaraNall | Website: TamaraNall.com | Email: Tamara@LeadwithAIPodcast.com

Follow Peter Iwuh (Founder, Tykoon AI): LinkedIn: @peter-iwuh | Instagram: @peter.iwuh

Tykoon AI: Website: tykoon.ai | Tykoon Sports: tykoonsports.com | LinkedIn: @tykoon-sports | Instagram: @tykoon.ai | Email: info@tykoonsports.com