Basketball is life. And like life, it’s fast, fluid, and hard to measure. It’s about movement, split-second decisions, team dynamics, fan engagement and running a great business. In this episode, Susan talks with Charlie Rohlf about how his early days as a student manager for the legendary “Coach K” and his background in computer vision prepared him for his current role as Vice President, Stats Technology Product Development of the National Basketball Association. Charlie traces the evolution of basketball analytics from a single metric—the box score—to today’s ability to capture player pose tracking data, which enables the NBA to offer unprecedented insights to its customers, teams, and fans. Finally, Charlie shares his advice for leaders: make sure everyone understands the “why” behind everything you do.

Guest: Charlie Rohlf | NBA

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Host: Susan Etlinger

The Leading the Shift podcast is a place for experts to share their insights and opinions. As students of the future of technology, Microsoft values inputs from a diverse set of voices. That said, the opinions and findings of our guests are their own and they may not necessarily reflect Microsoft's own research or positions.

AI and analytics on and off the basketball court | NBA