Stand Out From The Crowd with Dental Marketing

Welcome to Dental All-Stars Podcast. Today’s guests are Eric Hubbard and Andre Santos, the co-founders of Pain-Free Dental Marketing. Eric brings a wealth of strategic marketing experience from his time in the Fortune 300, while Andre has developed a career in marketing built on a software engineering background. The pair have already provided marketing services to hundreds of dental practices across the globe, utilizing the same methods they employ with their large business clients to help dentists grow their practices.

Tune in to hear Eric and Andre discuss why you need marketing, differentiating it from advertising and avoiding the ‘pay and pray’ approach. They will also examine the latest trends in digital marketing, such as TikTok, YouTube, and YouTube Shorts, and provide you with one actionable tip for your dental practice that you can implement immediately.

HIGHLIGHTS

• [00:15] Introducing today’s guests
• [01:58] How do you know that marketing is right for you?
• [04:06] The two factors that go into the success of marketing
• [06:55] Investing in a culture development for efficient marketing
• [08:41] The “Pay and Pray” concept
• [12:44] Some common problems in marketing and advertising in dentistry
• [20:38] Current marketing trends and how to utilize them
• [24:15] The power of YouTube shorts
• [27:35] Work with people that know what they’re doing
• [29:48] The All-Star Dental Academy Practice Growth Summit: What Andre and Eric will be speaking about
• [32:10] One tip to put into play tomorrow for marketing your dental practice

RESOURCES

• Connect with Eric and Andre: painfreedentalmarketing.com