Ep #181: Leveraging the Power of Technology to Build a Brand for Both Your Personal Image and for Your Real Estate Business – with Mike Whaling

Mike is the founder of 30lines.com, which is a digital media company that helps businesses drive more traffic and convert more leads, through online tools including websites, email marketing, search engine optimization and social media.

He co-moderates the weekly #AptChat on Twitter to discuss current trends impacting apartment companies, and he co-authored the ebook Getting Inside the Mind of the Online Renter. Mike was named a Top 10 Promoter of Technology for the multifamily industry, serves as a technology advisor to Men's Health Living magazine, and has been featured in numerous publications including Urban Land Magazine, Multifamily Executive, Multi-Housing News, Bloomberg BusinessWeek and Entrepreneur Magazine

In this show with Mike you're going to learn the following:

• How he found himself in the multifamily marketing niche
• The difference between owned space and rented space.
• How to quickly get a professional website built for you or your property, even if you have zero technical experience.
• How to repurpose existing content to use in various media channels to drive more presence to your property or brand.
• The benefits of creating a personal brand for yourself and how to use it when dealing with bankers, lenders, brokers, sellers, and everyone else you interact with in your business.
• How to use key words and specific phrases on twitter to gain a competitive edge on your competition.
• The power of live streaming video through FB live and how this is offering many competitive advantages to landlords and property management companies.
• How to leverage the power of digital media to change the perception of a value-add property that needs rebranded.
• How to create attractive non-cash incentives for new tenant referrals.
• The importance of high-quality photographs and how professional photos will place you leaps and bounds ahead of your competition.
• And much, much more….

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• Grab a free copy of my latest book "The 21 Biggest Mistakes Investors Make When Purchasing their First Mobile Home Park…and how to avoid themcom
• Schedule your free 30 minute "no obligation" call directly with Kevin by clicking this link https://www.timetrade.com/book/KV2D2