The Journal. Inside Quince’s Quest to Sell Luxury Goods for Less
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Dec 1, 2025 
Chavie Lieber, a Staff Reporter at The Wall Street Journal specializing in fashion and culture, dives into Quince's impressive ascent in the e-commerce realm. She discusses their unique business model that focuses on creating affordable dupes of luxury goods, the technology behind identifying best-sellers, and the strategic decision-making of CEO Sid Gupta. Lieber also touches on legal battles with competitors and how consumer behavior is shifting towards price over brand loyalty, suggesting a possible future where such trends dominate shopping choices.
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Supply Chain Cuts Lower Prices
- Quince cut costs by streamlining its supply chain and shipping directly from manufacturers.
- Founders argued lower middlemen and inventory waste allow much lower consumer prices.
Design For Longevity To Avoid Markdowns
- Quince aims to design products with staying power so unsold inventory can be sold later.
- This reduces markdown and offload costs that typically inflate retail prices.
Traffic Can Outpace Brand Awareness
- Quince's web traffic surpassed Lululemon with 28 million monthly visits.
- High traffic shows strong demand despite being less of a household name.