Augmenting Employees & Consumers with AI!
In this clip, Moutia Khatiri, Global CTO for Online & Omnisales at L’Oréal Groupe, shares how technology drives impact on two fronts: employees and consumers.
On the employee side, the focus is on smarter decision-making. For example, tools like Bet IQ help optimize advertising spend using mixed marketing modeling, ensuring budgets are allocated across the right channels to maximize ROI 📊.
On the consumer side, it’s about enhancing the digital experience. Innovations like virtual try-on allow customers to test makeup, skincare, or hair color directly from their phones, bringing convenience and personalization to the forefront.
It’s a powerful blend of operational intelligence and customer-centric innovation.
Listen to the full podcast now- https://premade.outgrow.us/interview-with-moutia-khatiri
#Outgrow #Podcast #MoutiaKhatiri #LOreal #DigitalTransformation #AIinRetail #CustomerExperience #MarketingInnovation
Marketer of the Month