98: Tracy Matthews - Selling Luxury

While every industry has it's nuances; there can also be remarkable similarities and crossover that all entrepreneurs can leverage. Today you can glean lessons from a coach to jewelry designers about marketing, selling a luxury item and how to succeed in a highly competitive business.

Tracy Matthews story is one of stepping into her passion, having great success, losing it all, experimenting further and ultimately finding the ideal business model to attract her perfect clients. Her journey is one of creation, redemption, perseverance and accomplishment.

Tracy is an eco-luxury jewelry designer specializing in bespoke engagement rings, wedding bands, and heirloom redesign. Her passion for making the business of jewelry led her to found Flourish & Thrive Academy, an online resource and community for jewelry designers.

Tracy's mission is to help designers get their work with more of their DREAM clients and create raving fans. Her motto: “community and collaboration over competition.”