Stories With Traction #181: Storytelling FAQ Episode #6
Jan 13, 2026
10:52
SHOW NOTES:
SUMMARY: This is part of an FAQ series featuring Michelle Griffin and Matt Zaun, who discuss personal branding and strategic storytelling.
Michelle Griffin coaches on authority-focused personal branding to help professionals step out and be seen as leaders in their space.
Matt Zaun is an award-winning speaker and strategic storytelling expert who helps leaders inspire action and drive results through the power of story. He’s the author of The StoryBank, a practical playbook for using strategic storytelling to build culture, boost sales, strengthen marketing, and become a dynamic public speaker.